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XOWii is presently the defendant in a lawsuit that was brought against them from Network Marketing Superpower MonaVie. MonaVie is accusing XOWii of trying to recruit their group of distributors by spreading false information regarding their products and compensation plan. I’m not an attorney and don’t feel like reading all the way through pages of legal papers so I’m not going to comment on this situation.
The Company: XOWii is headquartered in Newport Beach, California and officially launched on October 4th, 2009. They come into the enormously competitive healthy energy drink market and presently offer two products through its network of distributors. XOWii Energy and XOWii Thin.
So is XOWii a scam? To be classified as a scam the company would have to be involved in practices that attempted to swindle someone out of their money with deceitful or misleading acts. With that being said, XOWii is a 100% legitimate company working in and licenced by the state of California.
XOWii’s Leadership Team: CEO and C0-Founder Richard Kelly has over 15 years of experience in a extensive range of investment opportunities within the banking and real estate industries.
President and Co-Founder James Christiansen has greater than 10 years of experience as well in the real estate and banking industries. He was furthermore a top earner with MonaVie for just over two years from 2006 to 2008.
The rest of the management team also has wide-ranging experience in banking and finance. What puzzles me a bit is while reading their bios there is a noticeable exclusion of this teams earlier experiences in management or operations in the Network Marketing industry. With whichever company you contemplate joining you should expect to see a lengthy list of past achievements within Network Marketing but unfortunately other than James Christiansen it’s just not there.
XOWii Business Opportunity Review: When taking into consideration any business opportunity, it’s very important that you take into great consideration the market that you’ll be entering. There are currently over 2000 Network Marketing companies alone competing in the health and wellness industry with a significant number capitalizing on the current energy drink fad. As we all recognize, fads come and go. How long will the energy drink obsession last? Nobody knows. Will XOWii boost its product line and venture into additional markets? Only time will tell.
From a marketing perspective I have a difficult time seeing a distinctive marketing proposition with the XOWii opportunity. Besides having a product line that in my view will be challenging to market in the filled to capacity energy drink arena, on the surface the compensation plan seems as if it falls into the industry average “Binary” program. I don’t see anything that in reality sets this compensation plan apart and will grab the interest of qualified marketers.
My harshest assessment has nothing to do with products or compensation but rather is about their main website and what may be the most obnoxious introduction video that I’ve ever come across. The repeating bad music made me want to hit the back button and in no way come back. As a distributor, I wouldn’t feel comfortable sending any prospects here and hopefully they will adjust it shortly.
XOWii Marketing Training: Other than customary Network Marketing prospecting methods I regrettably couldn’t find any official company lead generation marketing system. I did on the other hand come across a group of solid leaders within XOWii that has taken the initiative to supply their team with a lead system and training. If they aren’t already, this group will more than likely become the leading and most profitable within XOWii and accomplish colossal MLM success.
Recommendation: I’m not putting my stamp of approval on the XOWii opportunity nor am I saying “stay away.” This company has gained initial momentum but it’s just way too early to forecast their long term sustainability so proceed with caution. The lack of a distinctive marketing proposition or lead generation system will force those that do join to discover a way to market successfully and position themselves in the extraordinarily competitive juice and energy drink market.
Article Source: http://www.articlemotron.com
Prior to joining or labeling XOWii a scam, read this unbiased review regarding the newest entry into the competitive energy drink industry. Is there room in the market for one more energy drink business opportunity?
This XOWii Review has answered the question about this company being a scam. Before joining or building your XOWii team, get Tucker Keeling's blueprint to MLM success with this MLM Recruiting System .
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