Waiora was founded in 2004 by Stan Cherelstein and Eddie Stone. Their brochures indicates that current management has more than 130 years of experience collectively, in the "direct selling and healthy-living industries."
My objective is not to express an opinion for or against this company, its management,or products. Rather, its to offer information to people who have heard about a Waiora scam, and are searching for a legitimate home business.
Waiora's brochure states: "We are the only company that provides more than 150 life-essential nutrients in a 'one shot a day' product (EDN) - providing 100 percent of the Recommended Daily Allowance (RDA) of the vitamins and minerals that are critical to health. We are the only ones with an activated, liquid zeolite product (NCD) that detoxifies the body - eliminating the toxins and chemicals that we are exposed to every day and have been exposed to for our entire lives. And, we're the only company that has a patented Agaricus Blazei hybrid mushroom--a revolutionary immune enhancer (Agari Gold) that is so potent it's being studied by the National Institutes of Health."
Is there a Waiora scam? Let's consider three areas in question: 1) products, 2) scientific research, and 3) management.
Waiora Scam Question #1 : Products
Waiora's management and distributors acclaim the products. Not everyone agrees. Penny-stock advisor--Timothy Sykes--writes, "If anyone is still interested in the MLM-zeolite-Waiora scam perpetrated by Waiora and their volcanic wonder-supplement scam called NCD, take note that Lifelink Pharmaceuticals Inc. who holds Dr Harvey Kauffman's patent on the Zeolite product, is currently suing Waiora (and its phony scientist and chief plagiarist Dietsch) for patent infringement."* (2009 Note: This lawsuit may have been settled.) .
Jonathan Treasure writes: "Let us be clear here. In relation to cancer, zeolite belongs in the same category as mangosteen, juice plus, noni, and all the other fad products that are marketed largely on the basis of financially interested 'distributors' who have no clinical, scientific, or natural product training or expertise but who have vested interest in product promotion. These are not proven therapeutic agents - period." He also wrote: "…the main real world use of the stuff is as a cheap throw away substitute for activated charcoal in removing toxic metals from industrial waste water in third world countries that cannot afford the superior efficacy of charcoal due to its expensive recycling costs. The main ingredients are inorganic (it is ground up volcanic ash) principally aluminum and silicon; both these elements are associated with significant toxicity in humans. Feb 24, 2006. )**.
Waiora Scam Question #2: Research
"Author Jake Reimer ruthlessly debunks the credentials of Rik Dietsch, Waiora's so-called chief scientific advisor who authored the 'Scientific Research Document.' But particularly amusing is a neat pdf file from Reimer showing Dietsch's document side-by-side with abstracts of articles which he literally cut and pasted to 'write' his article." (May 14, 2007)**
Author Jonathan Treasure says: "Dietsch is apparently a chemistry graduate who is described as an "adjunct professor" at Atlantic Florida University in the dept of continuing business education. Not according to that university's web site, where there is no trace of him. Maybe the downliner zealots should look into this obvious facade of pseudo-scientific respectability and Mr Dietsch's credentials before they push their MLM product and make anticancer claims based on these phony "authorities" and their junk white papers with fabricated study claims about cancer cures."**
Waiora Scam Question #3: Management
Waiora company literature states:
"You wouldn't ask a plumber to fix your electrical wiring. Yet some companies use that same logic with their management teams - bringing in executives from unrelated industries to run their network marketing operations. Not at Waiora. Our executive and management team is skilled where it counts - in running a profitable, debt-free, operation that is rewarding and secure for our distributors. With combined experience of over 130 years in successful network marketing, we are a team driven and dedicated to help you be successful. When you join Waiora, you aren't just joining a company - you're becoming part of our family."
Stock adviser Timothy Sykes counters:
"Good 'ole Stan Cherelstein is president & CEO of the MLM Waiora and has a rather colorful past full of embezzlement charges & FTC false advertising. He was controller for Phar-Mor during a period when the company embezzled hundreds of millions of dollars, and was subsequently sued by investors."*
Nov 8, 1994.)
"The story of Phar-Mor is a tale of fraud, one of the largest in American corporate history, but it's also a modern morality play in which previously honest people, hired more or less at random, sustained the fraud for years."***
Stan Cherelstein was the Controller for Phar-Mor during that time. When questioned by FRONTLINE, he said, "We had cabinets stuffed with held checks at the company that had been generated out of the accounts payable system, but we couldn't mail them because if we mailed them, the checks would have bounced. So they kept accumulating and accumulating." ***
Is there a Waiora scam? Your family's future may be impacted by your conclusion. Do your own research before investing time and money into any new business. I certainly have. After much research, I found a business that works perfectly for me. I wish the same for you.
References:
*Timothy Sykes Online: October, 2009
**Herblog. Author Jonathan Treasure March, 2006
***FRONTLINE: Nov 8, 1994. "Since 1983, FRONTLINE has served as American public television's flagship public affairs series."
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