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Direct mail is one of the most effective marketing tools of all political candidates. Using a 11" x 17" Quarter Folded Mailer could be an extremely successful strategy . Unlike newspapers, radio, and television, your advertising dollar will go directly to the voters to the district(s) or precinct(s) desired.
11" x 17" Quarter Folded Mailer Marketing is low cost and high impact political tool. A great way to go is using 4 color process printing. Four color printing otherwise known as CMYK printing, or four color process printing, uses cyan ink, magenta ink, yellow ink, and black ink to create full color images on paper. Today four color printing is very affordable when purchased online. Look for online commercial printers that could be your source for high quality, low cost, four color printing, fast!
High quality commercial printers producing a 11" x 17" Quarter Folded Mailer should use a 100# White Premium Gloss Text. Offer 4 color process (4/4 which means color on both sides) BLEEDS (which means the printing goes to the edge of the paper). Lastly use a Hi-Gloss Aqueous Coating on sides to protect the ink on your post card from rubbing off.
Because politics is an ever changing marketing campaign you must plan around printer turnarounds. Depending on your Quarter Folded Mailer quantity standard turnarounds should be around five working days after artwork approval. Some printers offer turnaround in as little as one working day after artwork approval for an adder. This can be extremely useful if you need to get a new message out fast.
You may also wish to find an online source that can bulk mail your Quarter Folded Mailers or use first class postage depending on your time frame. Saving you the time to find a mailing house.
To get the best prices look for low cost four color printer that only do 4 color process printing, buy their paper in bulk, have automated order input, and gang they are jobs with their presses and software. By paying upfront for your printing jobs, you can save.
Five tips designing the 11" x 17" Political Quarter Folded Mailer
? Marketing your candidate and to make a more effective Quarter Folded Mailer(s) take some time to think. How your will your candidate benefit your prospective voter, i.e. what problems will use you solve for them and write those down. Then think about how your candidate is better, faster, more competitive than your opponent and write those down. These are key elements for any marketing project.
?With any type of marketing piece you have to be aware of the space that you have for both your text and graphics. The typical Quarter Folded Mailer size is 11" x 17" so you got to make that space count. You don't have to write a book, just highlight the most important parts of your candidates strategy by using a good qualifying headline, and then supporting body text, along good supporting graphics and or pictures.
? Use fonts that are readable i.e. Arial or a times Roman font. Try not to go below 7 point font size for your body text. My design preference is not to go below a 10 point font. Once you have got your body text edit it to the size of your full color 11" x 17" Quarter Folded Mailer.
?Include a call for action like elect John Doe for Mayor on November 3. You also must include your paid for information at the bottom of the Quarter Folded Mailer i.e. PAID BY JOHN DOE FOR MAYOR HEATHER JOAN DOE 555 Your St., Your City Your State 11111. If you don't know the rules in your area contact your local election board.
? Lastly before sending your artwork to the printer take some time to proofread your piece. Because once it's printed it's printed. Recently a candidate for the United States Senate misspelled the state name on one of their advertisements. What a way to turn off the voters.
In conclusion you may want to have a series of Quarter Folded Mailer that highlight specific platforms that you want to focus on. You may also wish to have different versions of the postcards so you can see which version(s) is most effective. You don't always have to mail out Quarter Folded Mailer they can be a great handout piece if you're going door-to-door.
Article Source: http://www.articlemotron.com
5 Tips for CMYK 11" x 17" Quarter Folded Political Mailer and choosing Your Source for High Quality, Low Cost, Four Color Printing, Fast!
This article was written for WePrintDirectForLess Your Source For High Quality, Low Cost, Four Color Printing, Fast! 4 Color Mailers
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